Senior SEO Specialist

• Collaborate closely with Content Marketing Specialist and Performance Marketers to ensure alignment between SEO strategies, content development, and marketing efforts, while preventing keyword cannibalization and optimizing overall content performance.
• Support the Director of SEO & Content in exploring and implementing AI tools and automation to enhance SEO processes, including keyword research, reporting, and content optimization.
• Stay updated on the latest SEO trends, algorithm changes, and emerging tools.
• Implement A/B testing to assess SEO changes and improve results and performances.
• Review and analyze client sites for areas that can be improved and optimized
• Perform monthly technical and on-page optimization activities such as canonical elements, schema, and meta-descriptions
• Strategize, plan, and manage SEO campaigns, analyze important data and metrics, and prepare monthly reports on the client’s campaign performance
• Implement outreach and link-building strategies/tactics to drive traffic growth.
• Present findings and results to internal stakeholders and clients when required, including identifying potential solutions and pitching to clients independently
• Conduct research on market competitors, and keywords to use in content assets
• Create compelling on-page copy that will capture the attention of the target audience
• Work with your team to brainstorm new and innovative growth strategies based on client goals
• Stay up to date on both white hat and black hat SEO strategies to ensure that we operate within search engine guidelines
• Guide and mentor SEO team new joiners or juniors to ensure they are productive in their role
• Assist in streamlining SEO team processes and operations for cross-functional collaboration, establishing external partnerships and internal team framework & best practices.

• Strong understanding of Google’s E-A-T and its impact on content strategy and SEO
• At least 2-3 years of SEO experience with a demonstrated ability to guide and mentor a team
• Experience with SEO reporting and client presentations
• Experience working with SMBs in the B2B sphere and is passionate to help them grow
• Understands content marketing
• Familiarity with relevant tools (e.g. Semrush٫ Screaming Frog٫ Ahrefs) and web analytics tools (e.g. Google Analytics٫ Google Search Console, Looker Studio, Google Tag Manager)
• Hands-on experience with WordPress, HTML, CSS, and JS would be an added advantage
• Great communication and organizational skills
• Numerical aptitude and skill٫ combined with an analytical mindset and creative outlook
• Ability to work in a fast-paced environment and handle multiple projects concurrently
• Ability to work independently with minimal supervision and strong attention to detail
• A proactive, self-motivated team player who is committed to helping the company continue to grow and evolve
• Knowledge of standard and current SEO best practices
• BSc/BA in Marketing٫ Business, Mass Communication or related field
• (Great to have) Familiarity with app marketplaces (e.g., Atlassian Marketplace), including the understanding of ranking factors and conversion optimization for marketplace listings.

Even if you don’t check every box, but see yourself contributing, please apply.