© 2023 Brighttail Inc.
Frequently Asked Questions
Co-Head of Communardo Products
David Toussaint
Over the last five years, our relationship with Brighttail has grown from a single person supporting us part-time to a team of ten people driving a huge part of our B2B software marketing activities. In retrospect, the decision to work with the Brighttail team proved to be the single best step to growing our international app sales ever. We would recommend Brighttail to every Software & Technical product company.
Co-Founder
Daniel Turczanski
How do we help?
Common challenges we solve:
"How do I increase traffic to my marketplace listing?"
"How do I drive more app evals and sales?"
"How do I make my app stand out among my competitors?"
Why Brighttail?
A 2022 Atlassian Team Awards finalist, we don't just help market Atlassian apps. We use the tools every day to run our agile agency.
We are specialized demand-gen experts with deep experience in the B2B industry, challenging the status quo (not just doing what works for the masses!), and delivering the results you need to scale. Take a look at what our clients say about our work below!
We deliver results.
We're Atlassian experts.
We are laser-focused on your growth goals.
We were aware of our shortcomings in the marketing department; we were not happy with our traffic results and with how our website represented our company and product. We basically didn't have any strategy for advertising or content.
It's been a pleasure to work with Brighttail; everything has gone very smoothly. At the beginning we paid close attention to the quality of the deliverables and we've been consistently impressed.
Client Testimonials
Can I customize a plan?
Yes, just drop us a message in your Calendly appointment and let us know what you have in mind. We're open to being flexible with our plans to help your Atlassian app business grow.
Do you offer any other one-off service options?
Yes, we also offer other one-off services such as Google Analytics & Tag Manager Implementation, CRM & Automation Set-Up, and a lot more. Send us a message for our list of services!
Do you only offer one-off services?
No, we also offer ongoing marketing-as-a-service (MaaS) plans, giving our Atlassian partners a dedicated marketing team to support all of their growth goals. Thanks to the results we've delivered, we have multiple Atlassian partners who have been working with us for over 5 years now.
Have a great Atlassian app but less-than-stellar marketing? Look no further. From app listing optimization to data-driven SEO and Paid Advertising strategies, we've got you covered.
Atlassian Marketplace Marketing Services
Ignite your
growth
Brighttail is a full-service B2B marketing agency with core strengths in marketing strategy, branding, demand generation, martech and web development. Our unique approach to providing marketing as a service (MaaS) gives B2B technology firms a fully integrated team of experts dedicated to achieving their growth ambitions. Founded in 2016, we proudly serve clients all around the world from our offices in Silicon Valley, Malaysia, and the United Kingdom.
Are you able to redesign my website and not just the product page?
Yes! We've built some of the best performing websites in the Atlassian ecosystem. We offer expertise in website strategy, UX/UI design and copywriting, SEO and conversion optimization, and custom Wordpress development.
The marketing partner your
Atlassian app deserves.
We know Atlassian app marketing. We've worked with app vendors for 5+ years now, driving growth and results for some of the most successful apps in the Atlassian ecosystem today.
I have multiple Atlassian apps. Do I need to purchase a plan for each one?
Each plan covers a single Atlassian app. Further charges will be incurred for any additional apps. Please indicate in your message if you have multiple apps so that we can provide specific pricing information.
Ready to get started?
Get in touch with our Atlassian marketing experts.
250%
2,191%
75%
growth in app sales
organic traffic growth in 6 months
Better return of ad spend than
of other advertisers
Meet with our marketing experts.
Reach out to us today, and you'll be one step closer to achieving your app sales goals.
Create a winning Marketplace listing. With carefully optimized messaging and creative assets, we'll improve your app's search visibility, strengthen your positioning, and take your evaluations and sales to the next level.
Marketplace Listing Optimization
Digital Advertising Audit & Strategy
We'll analyze your ad campaigns, as well as your competitors. Then, we'll tie it all together in a thorough audit and strategy - packed with data-driven insights and recommendations to help you get the most out of your advertising budget.
Website Product Page Optimization
Your website is your best growth engine, and that starts with a strong product page. With the right copy, UX design, and imagery, we'll transform it into one that seamlessly drives conversions.
SEO Audit & Strategy
Propel your website's traffic and attract more qualified customers. We'll do a deep dive into your website's ranked keywords, conduct a technical and site audit, analyze your competitors' SEO efforts, and more.
Still on the fence?
We hear you, so let us walk the talk. Here's a sneak peek of what you can expect when you work with us.
Download our Atlassian Marketplace Listing Optimization Guide that's packed with expert tips on how to make your app stand out in the marketplace.
One-off pricing. No hidden costs.
3 choices. Strategically catered to your app's unique needs.
Pricing & Plans
Audit
Suitable for solopreneurs & partners with marketing team.
✓ Performance Audit on Organic & Paid Channels
✓ Uncover Keyword Gaps to Grow Organic Traffic
✓ Competitive Reports with Insights
✓ In-depth Audit of Marketing Funnel Conversion Rates
✓ Discover Gaps in Tracking Setup and Analytics Data
✓ In-depth Audit of Website Conversion Performance (CRO)
$2,499 one-off
1 month turnaround
Build
$5,417 /month
For 3 months
Build your presence in the marketplace and beyond.
✓ Marketplace Listing Search Optimization
✓ Marketplace Listing Copy
✓ Marketplace Listing Custom Design Screenshots
✓ Content Audit & Plan
✓ 3x Top-funnel Content Assets
✓ Digital Advertising Audit & Strategy
✓ 1x Traffic Ads Campaign
✓ SEO Audit & Strategy
✓ 6 Hours SEO Management & Implementations
✓ Performance Updates & Project Management
*Ad budget not included
*Ad budget not included
Grow
*Ad budget not included
$7,042 /month
For 3 months
Fuel demand with comprehensive Content, SEO & Ads campaigns.
✓ Marketplace Listing Search Optimization
✓ Marketplace Listing Copy
✓ Marketplace Listing Custom Design Screenshots
✓ Content Audit & Plan
✓ 3x Top-funnel Content Assets
✓ 2x Mid-funnel Content Assets
✓ Digital Advertising Audit & Strategy
✓ 1x Traffic Ads Campaign
✓ 1x Conversion Ads Campaign
✓ SEO Audit & Strategy
✓ 6 Hours SEO Management & Implementations
✓ Performance Updates & Project Management
✓ Web Analytics Tracking & Setup
Uplift
$5,148 /month
For 6 months
Build awareness, nurture demand and improve campaigns performance.
✓ Monthly SEO Management
✓ 6x SEO-driven Content
✓ 1x Traffic Ad Campaign Setup
✓ 1x Conversion Ad Campaign Setup
✓ Monthly 2x Ads Campaign Management
✓ Monthly Ads Refreshes
✓ 6x Monthly Blog Posts
✓ Monthly Performance Report
✓ Project Management
*Ad budget not included
Skyrocket
$8,313 /month
For 6 months
Moving beyond the groundwork, bring your campaigns to life.
✓ Monthly SEO Management
✓ 6x SEO-driven Content
✓ Backlinks Building & Outreach
✓ 1x Traffic Ad Campaign Setup
✓ 1x Conversion Ad Campaign Setup
✓ 1x Prospecting Ad Campaign Setup
✓ Monthly 3x Ads Campaign Management
✓ Monthly Ads Refreshes
✓ Ads Landing Page with CRO
✓ 6x Monthly Blog Posts
✓ 2x Premium Content Asset
✓ Monthly Performance Report
✓ Project Management
*Ad budget not included
Lite
Basic paid marketing & SEO management to sustain paid & organic traffic growth.
✓ Monthly SEO Management
✓ 6x SEO-driven Content
✓ 1x Traffic Ad Campaign Setup
✓ Monthly Traffic Ad Campaign Management
✓ Monthly Performance Report
✓ Project Management
