Three packages.
One world-class
B2B marketing team.
Our unique pricing model is flexible, transparent and works to your advantage (and budget). Choose from three competitive packages designed to match your growth phase—or ask for a custom package tailored to your needs. You’ll enjoy having the exact marketing strategy your business needs, with no hidden costs or agendas.
Build. Grow.
Accelerate.
The choice is yours.
Build Package
$14,000/mo
Made for companies looking to make their first serious investment in marketing.
- Content audit & strategy
- Martech audit & strategy
- Paid media audit & strategy
- 3x buyer personas & journey
- Annual marketing strategy & plan
- Marketing dashboard
- Data tracking & essential tools setup
- Positioning & messaging strategy
- Product page optimization
- Product video
- Bi-annual lead generation campaigns
- Paid media; Google, LinkedIn, Facebook
- Ad creatives; monthly refreshes
- CRM & marketing automation management
- Campaign management & reporting
- 30-day lifecycle email nurture
- Bi-weekly blog posts
Grow Package
$24,750/mo
Perfect for growth-stage companies in emerging categories.
- Content audit & strategy
- Martech audit & strategy
- Paid media audit & strategy
- SEO audit & strategy
- Up to 5x buyer personas & journey
- Annual marketing strategy & plan
- Marketing dashboard
- Data tracking & essential tools setup
- Lead qualification & scoring process
- Positioning & messaging strategy
- Product page optimization
- Product video
- Quarterly lead generation campaigns
- Bi-annual demand generation campaigns
- Customer success case studies
- Paid media; Google, LinkedIn, Facebook
- Ad creatives; monthly refreshes
- CRM & marketing automation management
- Campaign management & reporting
- 30-day lifecycle email nurture
- Bi-monthly email newsletter
- Bi-weekly blog posts
- Bi-annual pillar pages
- SEO management
Accelerate Package
$34,000/mo
Ideal for companies that want to scale success across the funnel.
- Content audit & strategy
- Martech audit & strategy
- Paid media audit & strategy
- SEO audit & strategy
- Up to 5x buyer personas & journey
- Annual marketing strategy & plan
- Marketing dashboard
- Data tracking & essential tools setup
- Lead qualification & scoring process
- Positioning & messaging strategy
- Product page optimization
- Product video
- Quarterly lead generation campaigns
- Quarterly demand generation campaigns
- Full-fledged customer success campaign
- Datasheet
- Sales presentation
- Pricing sheet
- Competitive comparison guide
- 3x product feature videos
- Paid media; Google, LinkedIn, Facebook
- Ad creatives; monthly refreshes
- CRM & marketing automation management
- Campaign management & reporting
- 60-day lifecycle email nurture
- Monthly email newsletter
- Bi-weekly blog posts
- Quarterly pillar pages
- Quarterly industry or feature pages
- Monthly guest blog posts
- SEO management
| Build Package | Grow Package | Accelerate Package | |
|---|---|---|---|
| Build a Strong Foundation | |||
| Content audit & strategy | 
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| Martech audit & strategy |
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| Paid media audit & strategy |
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| SEO audit & strategy |
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| Buyer personas & journeys | 3x buyer personas & journey | Up to 5x buyer personas & journey | Up to 5x buyer personas & journey |
| Annual marketing strategy & plan |
|
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|
| Marketing dashboard |
|
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| Data tracking & essential tools setup |
|
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| Lead qualification & scoring process |
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| Strengthen Your Product Marketing | |||
| Positioning & messaging strategy |
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| Product page optimization |
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| Product video |
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| Build Campaigns That Stand Out | |||
| Lead generation campaigns | Bi-annual | Quarterly | Quarterly |
| Demand generation campaigns | Bi-annual | Quarterly | |
| Customer success campaigns | Case studies only | Full-fledged campaign | |
| Enable Your Sales Team | |||
| Datasheet |
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||
| Sales presentation |
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||
| Pricing sheet |
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||
| Competitive comparison guide |
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||
| Product feature videos | 3x videos | ||
| Always-on | |||
| Paid media; Google, LinkedIn, Facebook |
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| Ad creatives; monthly refreshes |
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| CRM & marketing automation management |
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| Campaign management & reporting |
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| Email nurture stream | 30-day lifecycle nurture | 30-day lifecycle nurture | 60-day lifecycle nurture |
| Email newsletter | Bi-monthly | Monthly | |
| Blog posts | Bi-weekly | Bi-weekly | Bi-weekly |
| Pillar pages | Bi-annual | Quarterly | |
| Industry or feature pages | Quarterly | ||
| Guest blog posts | Monthly | ||
| SEO management |
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Need
something
different?
Tell us what you have in mind. We’re open to being flexible with our services to help your business grow.
Hear what our
satisfied clients
have to say.
Price &
Packaging
FAQ
Brighttail uses a simple point pricing model to bring transparency and flexibility to our growth packages. With point pricing, every project is assigned a fixed-point total based on its relative value, rather than the hours invested.
A Point Pricing Guide is available for all of our services, so you can easily compare our rates to the other vendors. As your growth partner, we’re committed to maintaining globally competitive rates while delivering world-class work and results.
Building a winning marketing team in-house is not easy. Many crucial roles need to be filled, such as the marketing manager, copywriter, creative designer, content marketer, SEO specialist, data analyst, social media manager, paid ads specialist, marketing automation specialist, and web developer—to name just a few.
With Brighttail, we provide you with your very own team of 11 dedicated experts for the price of 1. And unlike other agencies, we're all highly trained and experienced in your area of business—high-tech B2B. So, if you're looking to execute a complete, top-to-bottom marketing strategy without the risk of building your own team, then we could be the solution you're looking for.
Yes, we exclusively focus on B2B technology sectors that involve selling complex products to buyers who think long and hard about their purchase decisions. These are often high-stakes decisions involving multiple buying roles and extended sales cycles. Our expertise in branding, demand generation and pipeline acceleration enables our clients to solve their most difficult marketing and sales challenges to predictably drive revenue growth in competitive categories.
Yes. Tell us your goals and budget, and we’ll build a custom package to help you achieve your ambitions.
Yes. We look for partners who understand that marketing is an investment in long-term success. But we offer reasonable exit options.
Yes, for brand development, website design, and marketing infrastructure deployment.