• 📺 Watch On-Demand: Get out-of-this-world insights from Atlassian’s best and brightest. Watch Now

  • ✏️ 5-Minute Survey: Tell us about your event ROI and get free insights. Join Now

  • In-Depth Guide: Build a killer Go-to-Market plan for your Marketplace App. Start Learning

  • :book: Learn how to win out-of-market buyers with our new book—Buystander Personas.

Atlassian Marketplace Marketing

Our proven marketing strategies are just what you need to drive app growth in an oversaturated marketplace.

Carve your niche in the Atlassian Marketplace.

What comes after you pour blood, sweat, and tears into your apps? For most app vendors, it’s sleepless nights trying to increase traffic, drive evals and sales, and distinguish their apps from over 5,000 apps.

It doesn’t have to be the same for you—this is where we come in.

Meet the marketing partner your app deserves.

To say that we know Atlassian app marketing is an understatement. We’ve worked with app vendors for 5+ years now, driving growth and results for some of the most successful apps in the Atlassian ecosystem today.

250%
growth in app sales

2,191%
organic traffic growth in 6 months

Better return on ad spend than
75%
of other advertisers

Finalist
in the 2022 Atlassian Team Awards

Our results-proven services.

Leave it to our world-class demand-gen experts to craft your tailor-made strategy, challenge the status quo, and deliver the results you need to scale.

Optimize your app’s marketplace listing and capture your app’s value through engaging copy and creative assets.

  • Strengthen your positioning
  • Improve marketplace search visibility

Get the “building block” content pieces you need to build your organic presence, and rank for the right keywords.

  • Improve organic search visibility
  • Grow organic traffic

Find your unfair advantage and unleash hidden demand among out-of-market buyers.

  • Identify untapped audiences
  • Craft your brand’s strategic narrative
  • Everything from ad campaigns to videos, webinars, and more

No more ad dollars wasted. Our integrated approach converts in-market buyers into real business opportunities.

  • Capture high-intent paid and organic searches
  • Drive conversions and quality traffic to your listing

Get better visibility into the user journey from your website to marketplace listing. Goodbye, guesswork.

  • Track website and marketplace activity
  • Accurately capture conversion events
  • Get performance updates with real-time dashboards

Turn your website into your best salesperson and drive traffic to your marketplace listing.

  • Optimize your website for conversions
  • Boost website performance

Start with a pilot project.

In which we audit your existing marketing efforts, close conversion gaps, and unlock new growth channels. Each project is custom-designed based on your business and goals.

3-Month Pilot Project

*Fully Customizable

From $5,000/month

  • Discovery Call
    • We deep-dive to better understand your business and needs, ultimately discovering where we can drive the biggest impact with our first project together.
  • Full-Funnel Audit
    • Our signature full-funnel audit across your marketing channels helps us establish baseline performance and identify your biggest opportunities and gaps.
  • Marketplace Listing Optimization
    • Search and copy optimization, custom-designed screenshots, and a two-minute explainer video (optional add-on).
  • Pilot Campaign
    • Looking to scale an existing channel or tap into a new one? We’ll help define, build, and manage an initial campaign based on your goals and budget.
  • Monthly Management for Planned Campaigns
  • Performance Dashboards with Real-Time Updates

Accelerate with an always-on plan.

As your pilot project concludes, keep the ball rolling with our selection of customizable always-on plans, each catered to specific growth stages.

Ignite

$ 5,000/month

6-month minimum commitment

Build off the momentum of your pilot project, capture demand, and continue to grow your digital advertising and organic search presence.

Featured Expertise

Accelerate

$ 7,000/month

6-month minimum commitment

Build topical authority, establish thought leadership in your category, nurture demand, capture demand, grow organic traffic, and acquire leads.

Featured Expertise

  • Demand Capture & Conversion Campaigns
  • SEO-driven Content Production
  • Thought Leadership Content
  • Custom-designed Landing Pages
  • Ongoing Program & Campaign Management
  • Customized Scrum Team

Skyrocket

$ 9,000/month

6-month minimum commitment

Create demand among untapped audiences, capture demand, nurture demand, drive brand awareness, run creative campaigns, and turn your website into a growth engine.

Featured Expertise

  • Demand Creation Campaigns
  • Demand Capture Campaigns
  • SEO-driven Content Production
  • Thought Leadership Content
  • Premium Content Assets
  • Custom-designed Landing Pages
  • Email Newsletters
  • Creative & Web Support
  • Ongoing Program & Campaign Management
  • Customized Scrum Team

Not sure where to start?

Find your bearings with our comprehensive Marketplace funnel audit.

Discover Audit Package

What our happy partners say.

On-Demand Sessions

Ignite interstellar growth with today’s brightest stars.

Gain the insights you need to ignite Marketplace growth from the best and brightest in the ecosystem, anytime and anywhere.

Ready to get started?

Get in touch with our Atlassian marketing experts.

Connect with Our Team

Gain insight into the Atlassian Marketplace.