The B2B marketing
team your product
Your business is forging a new path towards a brighter future. We’re here to help, with a team of B2B demand-gen experts dedicated to telling your unique story, challenging the status quo, and delivering the results you need to scale.
How do we work? It starts with your growth goals. A dedicated scrum team will live and breathe your business to get you the results you’re looking for. When your goals become our goals, we succeed together. Expect less head-scratching, more bang for your buck, and a lot more flexibility to focus on what matters most to your business.
Solve the problems
Position yourself to win with a strong brand identity and clear differentiation.
Get full audits on your website and competitors. Get optimized. Set yourself up for long-term success.
Implement a strategy and plan to challenge the status quo. Build urgency around adopting your new solution.
Build an effective inbound marketing program that’s going to deliver consistent leads with automated infrastructure.
Partnering with us means you get a dedicated team of B2B demand-gen experts to deliver world-class work.
B2B Demand Marketing
Get ROI-focused strategies that nurture quality leads for your business.Learn more
Brand Development & Design
Find the big idea behind your brand and position your business for success.Learn more
Turn your website into a powerful growth engine.Learn more
Atlassian Marketplace Marketing
Drive evals and sales for your apps in the competitive Atlassian ecosystem.Learn more
Marketing Strategy & Transformation
Ignite your customer demand with an all-encompassing marketing strategy.
Get catered product launch strategies that deliver the right results.
Our demand-gen process
makes it easy.
Our priority is achieving your goals. That means being an agile partner and developing a custom strategy and plan to handover to our scrum teams. They’ll do the heavy lifting and launch your campaigns with speed as you sit back and enjoy the results of world-class work.
Digital Toucan – Building Brand Awareness, Partnerships and Engagement
Ricksoft – Driving 2,191% Organic Traffic Growth in 6 Months
Federated Wireless – Creating a Bold New Vision and Brand Identity
Avontus – Unleashing the Magic of Scaffolding Software with a B2B UGC Campaign
Digital Toucan – Driving 250% Sales Growth in 1 Year
Meet the team
Experience working with a great group of talented people who are committed to seeing your products and business succeed.
have to say.
We engaged Brighttail to help us develop fresh positioning and a stronger vision. In a market where companies tend to use the same messaging, Brighttail quickly dove in, understood what we do, the types of customers we have, and helped us develop a unique thought leadership platform. Brighttail is strategic, easy to work with, and a group I will repeatedly recommend.
Working with Brighttail has been a game changer. They have helped us transform our marketing organization into a data-driven, digitally-savvy demand generation engine. They are quick, responsive, and eminently congenial, always willing to go the extra mile to ensure their customer’s success. Their work on our company rebrand was phenomenal, and we’ve received tons of positive feedback on our new identity from customers, employees and media. I cannot overstate their value as a business partner.
Brighttail has been our growth partner for 3+ years now. Their approach to Marketing as a Service has been refreshing, giving us access to a broad range of expertise which we could not have had at this stage in our growth. During our partnership, they’ve refreshed our brand and website; deployed new marketing technology and integrated it with our CRM; launched lead-gen campaigns; grown our social media channels; and increased ROI not just in terms of MQLs and SQLs, but in delivered revenue.
Over the last five years, our relationship with Brighttail has grown from a single person supporting us part-time to a team of ten people driving a huge part of our B2B software marketing activities. In retrospect, the decision to work with the Brighttail team proved to be the single best step to growing our international App sales ever. We would recommend Brighttail to every Software & Technical product company.
We take our
We’re sure you feel the same way too. That’s why we only onboard one new partner per quarter to ensure that your marketing team remains fully dedicated to achieving your goals.
Here’s what we look for in a partner:
- B2B technology startups and scaleups with established product-market fit
- Experienced leaders who understand marketing's importance to driving revenue growth
- Big ambitions, balanced by realistic timeframes and budget
- Similar values around partnership, people, teamwork, and transparency
- Willingness to share success through case studies, testimonials, etc.