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Get Started on Demand Creation: All the Resources You Need

Whether you’re a seasoned CMO or just dipping your toes into the world of marketing, understanding the ins and outs of demand creation is crucial for success in today’s hyper-saturated…


Top Insights from 10 Leading CMOs to Boost Your Marketing Strategy

We know it’s been a rough year for marketers. Acquisition costs are rising, budgets are tighter, and competitors are fighting for a shrinking market. To help with your marketing strategy…


Perspectives on Demand Creation from Marketing Leaders

While marketing leaders are trending towards demand generation as a concept, many have focused on capturing demand, and their programs are similar to traditional lead generation. The idea of demand…


Tackling 2023’s Top 5 Marketing Challenges

Marketing leaders have faced a tough year with two-thirds reporting mid-year budget cuts. And despite the cuts, 86% report being expected to make major changes to their marketing strategy to…


4 Ways to Use Buystander Personas to Create Demand

Do you struggle to create demand among new audiences? Creating demand among those who aren’t yet in the market is key to growth, and if you understand that, you’re already…


2023 Atlassian Marketplace Map and Top Marketplace Statistics

Welcome to the first edition of the Atlassian Marketplace Map! Like many others, we’ve been amazed at the incredible growth of the Marketplace over the last decade. Originally launched in…