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B2B MaaS Accelerator

Marketing as a Service. Accelerate growth with on-demand access to a team of world-class B2B experts, for less than the cost of a single employee.

A MaaS migration
is happening
in B2B.

With hiring in-house talent or traditional agencies no longer being feasible, CMOs are adopting hybrid outsourcing to accomplish more with much less.

71%
of CMOs

Lack sufficient budget to achieve their goals (Gartner)

38%
of SaaS CMOs

Quote marketing budget optimization as their top priority (Revsure.ai)

68%
of middle-market companies

Are struggling to attract top talent (RSM)

51%
of organizations

Outsource to gain access to new capabilities (Shortlister)

55%
of companies

Aim to offshore within the next 12 months (We Are Amnet)

78%
of firms

Have a favorable connection with their outsourcing partners (Shortlister)

Meet your lean, mean, MaaS machine.

No lock-ins. No convoluted terms. No fuss. We take the time to become experts in your industry, partner closely with your teams, and leverage pragmatic strategies to accelerate your ROI and growth.

Our full team of experts can handle all your marketing, advertising, and promotional needs, from start to finish.

Combining creativity with best-in-class demand-generation practices, our unconventional approaches achieve unconventional results.

Brighttail is strictly B2B, with a strong track record of building winning brands and commercially effective demand-gen programs for B2B tech firms.

Purchase an allotment of points and use them however you like, whenever you like! Cancel anytime.

A full team of experts may seem unaffordable, but we’ve made it more accessible than ever with SMB-friendly discounts on longer-term subscription plans.

Gone are the days of managing your crew or going it alone. You set the goals, we’ll figure out the rest, and all you need to do is take the occasional peek at your dashboard.

SMB-friendly pricing.
No hidden costs. No B.S.

Down-to-earth pricing. Out-of-this-world results.

Perfect for teams that simply need some extra support to fill in the gaps

$6,500/month

Refreshes monthly

Price per Point

$

Startup fees

$1,500

TCO over 6 months

$

Perfect for teams that want us to collaborate on their growth plans

$16,500/quarter

Refreshes quarterly

Price per Point

$

Startup fees

Waived

TCO over 6 months

$

Perfect for teams that are looking for a partner to accelerate their long-term growth plans

$30,000/biannual

Refreshes biannually

Price per Point

$

Startup fees

Waived

TCO over 6 months

$

Gets you access to:
  • 50 points to use for anything you want
  • Dedicated account manager
  • Your own project board on Jira
  • Up to 10+ different marketing experts across disciplines; SEO, Marketing Automation, Creative, Web, Paid Advertising, Content, Strategy, and more
  • 150 points to use for anything you want
  • Dedicated account manager
  • Your own project board on Jira
  • Up to 10+ different marketing experts across disciplines; SEO, Marketing Automation, Creative, Web, Paid Advertising, Content, Strategy, and more
  • 300 points to use for anything you want
  • Dedicated account manager
  • Your own project board on Jira
  • Up to 10+ different marketing experts across disciplines; SEO, Marketing Automation, Creative, Web, Paid Advertising, Content, Strategy, and more

The MaaS Accelerator process.

Step One

Discovery

Let us know what you need and we’ll assemble a team with the right set of skills.

Step Two

Onboarding & Kickoff

Meet your new team members! Introduce us to your product, share your growth plans, and align on expectations.

Step Three

On-Demand Services

Unleash your points on your growth initiatives. Simply send your requests to your dedicated account manager and we’ll handle the rest!

Step Four

Real-Time Dashboard

View and track our progress from your dashboard in real time. Once our work is ready for review, we’ll let you know!

Step Five

Monthly Reviews

Get monthly performance reviews of your campaigns and channels, where we share the latest data and discuss actionable strategies to improve performance.

Frequently Asked Questions

Point pricing is our evolution of a value-based pricing model, giving you a clear, transparent and cost-effective engagement model.

Instead of traditional billable hours, we assign each project a fixed point value (e.g., short-form landing page = 5 points) based on value creation, not hourly estimates. Each point value remains consistent, regardless of how much time our team invests in completing the project.

This approach has made forecasting and planning easier for our clients, as points remove the unpredictability associated with hourly billing. And it has enabled us to create a more predictable, subscription-based agency focused on helping our clients win.

More value creation: Points represent the true value of a particular project or deliverable—not the amount of time it takes Brighttail to deliver it.

Transparent forecasting & planning: Points remove the unpredictability associated with hourly billing. You always know exactly how much you will need to invest in a project before we begin any work.

Greater efficiency & consistency: Point values remain constant, regardless of how much time Brighttail needs to invest to create the deliverable or perform the service. You know at all times the points available for the month, and how additional projects work into that month's allocated amount.

Point values remain consistent across all clients and are clearly documented in our Point Pricing Guide. These points are assigned by the agency on a value-based model. If there's a service you'd like to implement that's not listed here, just let us know and we'll share that specific scope.

Monthly point balances are designed to be flexible, but will never exceed your monthly budget without your approval. We reconcile the point balance every three months to ensure that we're delivering on services contracted and accounting for any additional blocks of add-on services that have been approved.

No. We are committed to delivering all of the value that you have invested in. Any points not used within a given month will be rolled over to the next month. These are deemed "Rollover Points," and they never expire.

Yes, we also provide fractional marketing consulting and one-time projects in the areas of brand strategy and identity development, website design, martech infrastructure, strategic planning, and more. Tell us what you need, and we will work with you to create a custom scope.

Got big
ambitions?

Make them happen with MaaS Accelerator.