• On-Demand Webinar: Building a Killer GTM Plan for Your Marketplace App. Watch Now

  • Do More with Less: Accelerate Marketing Growth with Hybrid Outsourcing. Read Guide

  • On-Demand Webinar: Learn 3 Plays to Accelerate Atlassian Marketplace Growth. Watch Now

  • :book: Learn how to win out-of-market buyers with our new book—Buystander Personas.

Atlassian Marketplace Marketing

Our proven marketing strategies are just what you need to drive app growth in an oversaturated marketplace.

Carve your niche in the Atlassian Marketplace.

What comes after you pour blood, sweat, and tears into your apps? For most app vendors, it’s sleepless nights trying to increase traffic, drive evals and sales, and distinguish their apps from over 5,000 apps.

It doesn’t have to be the same for you—this is where we come in.

Meet the marketing partner your app deserves.

To say that we know Atlassian app marketing is an understatement. We’ve worked with app vendors for 5+ years now, driving growth and results for some of the most successful apps in the Atlassian ecosystem today.

growth in app sales

organic traffic growth in 6 months

Better return on ad spend than
of other advertisers

in the 2022 Atlassian Team Awards

Our results-proven services.

Leave it to our world-class demand-gen experts to craft your tailor-made strategy, challenge the status quo, and deliver the results you need to scale.

Optimize your app’s marketplace listing and capture your app’s value through engaging copy and creative assets.

  • Strengthen your positioning
  • Improve marketplace search visibility

Get the “building block” content pieces you need to build your organic presence, and rank for the right keywords.

  • Improve organic search visibility
  • Grow organic traffic

Find your unfair advantage and unleash hidden demand among out-of-market buyers.

  • Identify untapped audiences
  • Craft your brand’s strategic narrative
  • Everything from ad campaigns to videos, webinars, and more

No more ad dollars wasted. Our integrated approach converts in-market buyers into real business opportunities.

  • Capture high-intent paid and organic searches
  • Drive conversions and quality traffic to your listing

Get better visibility into the user journey from your website to marketplace listing. Goodbye, guesswork.

  • Track website and marketplace activity
  • Accurately capture conversion events
  • Get performance updates with real-time dashboards

Turn your website into your best salesperson and drive traffic to your marketplace listing.

  • Optimize your website for conversions
  • Boost website performance

Plans & Pricing

No hidden fees. Each plan caters to different growth stages, so pick yours, and let’s discover how we can meet your needs and goals.


Build your presence in the Marketplace and beyond.


For 3 months

What’s included

  • Marketplace Listing Search Optimization
  • Marketplace Listing Copy
  • Marketplace Listing Custom Design Screenshots
  • Content Audit & Plan
  • 3x Top-funnel Content Assets
  • Digital Advertising Audit & Strategy
  • 1x Traffic Ad Campaign
  • SEO Audit & Strategy
  • 6 Hours of SEO Management & Implementation
  • Performance Updates & Project Management


Fuel demand with comprehensive content, SEO, & ad campaigns.


For 3 months

What’s included

  • Full access to Build package services
  • 2x Mid-funnel Content Assets
  • Digital Advertising Audit & Strategy
  • 1x Traffic Ad Campaign
  • 1x Conversion Ad Campaign
  • Web Analytics Tracking & Setup


Basic paid marketing & SEO management to sustain paid & organic traffic growth.


For 6 months

What’s included

  • Monthly SEO Management
  • 6x SEO-driven Content
  • 1x Traffic Ad Campaign Setup
  • Monthly Traffic Ad Campaign Management
  • Monthly Performance Report


Build awareness, nurture demand, and improve campaign performance.


For 6 months

What’s included

  • Full access to Lite package services
  • 1x Conversion Ad Campaign Setup
  • Monthly 2x Ad Campaign Management
  • Monthly Ad Refreshes
  • 6x Monthly Blog Posts


Go beyond the groundwork and bring your campaigns to life.


For 6 months

What’s included

  • Full access to Uplift package services
  • Backlinks Building & Outreach
  • 1x Prospecting Ad Campaign Setup
  • Monthly 3x Ad Campaign Management
  • Ad Landing Page with CRO
  • 2x Premium Content Assets

Not sure where to start?

Find your bearings with our comprehensive Marketplace funnel audit.

Discover Audit Package

What our happy partners say.

On-Demand Webinar

Building a Killer GTM Plan for Your Marketplace App

Give your app the strategy it deserves to reach its full growth
potential on the Atlassian Marketplace

Ready to get started?

Get in touch with our Atlassian marketing experts.

Connect with Our Team

Gain insight into the Atlassian Marketplace.