The B2B
growth
agency.
Helping people and businesses reach their full potential.
A people-first
agency that
gets results.
What’s Brighttail’s secret to success? The answer is simple – it’s our people. We hire talented, growth-minded marketers and foster a culture and environment where they can thrive. At work and in life.
We enjoy learning together, growing together, and winning together. At Brighttail, we take great pride in the work we do, helping our clients win in competitive B2B markets, reshape categories, and achieve their growth ambitions.
Meet the
team.
Amy
Co-founder & CFO
Backed by the strongest names in the US tax and accounting world, Amy uses her love for numbers and diverse experience in tax law, real estate, and accounting, to lay the land for Brighttail.
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Thula
Operations Manager
Thula enjoys solving problems. Previously as the Content Marketer, she created content to help readers solve pain points. Now, she solves organizational drag and champions operational excellence.
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Uma
Manager of Talent & Experience
What Uma loves most about what she does is bringing the best candidates to work in this organization. She enjoys establishing a culture of kindness, care and togetherness.
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Yein Yein
Personal Assistant to Managing Director
YY likes keeping things in order and discovering new apps. Google is her best friend. When her eyes are not glued to the laptop, she enjoys taking long walks to the fridge.
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Matthew
Co-founder & Managing Director
A veteran B2B marketing leader, Matthew helps companies build marketing programs that drive sustainable revenue growth. His mission is to empower people and businesses to unlock their full potential.
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Poju
Director of Demand Generation
Poju excels at finding leads where others never look. She uses a blend of performance marketing, paid media tools, and strategic thinking to drive demand-gen campaign goals for clients.
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Ezrul
Senior Demand Generation Consultant
Ezrul is able to read between the lines and see patterns nobody else does. When it comes to turning vision into reality or solving problems.
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Adlina
Senior Content Writer
Adlina started off as a journalist writing about exciting technologies in business. She helps decision makers learn about the latest solutions in the APAC market and how they can transform digitally.
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Susan
Content Editor
Susan spent most of her writing and editing career in educational publishing. She’s a voracious reader who can quickly grasp complex subjects, a useful skill when transitioning into the B2B field.
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Ryan
Content Writer
Ryan is a writer who’s dabbled in a little bit of everything. He enjoys learning about new topics and sharing his knowledge with others, something he strives to achieve in his writing.
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Rubaa
Content Writer
Rubaa started off her career writing for print media before moving to the digital space. She's written for industries like property, travel, luxury lifestyle, and even international news.
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David
Content Writer
David hails from a rather unorthodox background in writing and applied linguistics. He wandered the wilderness of sales and tech recruitment for close to 3 years before coming home to content writing.
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Mel
Content Writer
A firm believer in a good story, Mel is a content writer that started her career as a research analyst. She brings her love for data, and interest in all things trending to the B2B field.
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Samuel
SEO Lead
Samuel used to be a full-time copywriter, but he decided to challenge himself by hopping over to the digital marketing ship — first under paid marketing, and now heads the SEO team at Brighttail.
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Macy
SEO Specialist
Macy likes data. Both good, and bad ones. For her, even if the data results aren't good, she still appreciates them-- it means she discovered a new "no" in certain projects.
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Mariah
Social Media Manager
B2B doesn't mean social media has to be boring. Mariah loves championing what clients stand for through social media strategy. Contrary to her title, she loves weekends in with a good book and music.
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Lea
Senior Social Media Specialist
Lea loves the online world. She followed her passion for creating and decided to pursue a career in social media management. She hopes to continuously develop her skills and be apart of a great team.
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Tim
Social Media Specialist
Tim loves all things social. He really likes how current these platforms are and wants to help clients carve out a path to shine and stand out in such a diverse and ever-changing landscape.
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Melanie
Social Media Specialist
Melanie joined Brighttail with a passion for tech and marketing. Since then, she's found her true-calling in social media managing and handles @LifeatBrighttail.
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Stephanie
Senior Marketing Automation Specialist
In the ever-evolving field of digital marketing, Stephanie spends her time crunching numbers and optimizing email campaigns to ensure that leads and customers become loyal fans.
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Jeanette
Senior Marketing Automation Specialist
Jeanette enjoys the combination of reasoning and digital marketing to bring people together and solve their problems. She has a wide scope of experience in marketing, both offline and online.
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Justin
Senior Marketing Automation Specialist
Justin loves to take his career to new heights and challenge himself. His desire to making the world a better place landed him at Brighttail as a marketing automation specialist.
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Yi Qian
Performance Marketing Manager
Yi Qian enjoys solving problems in an unconventional way, often got herself excited with ideas that are creative yet pragmatic. Leveraging technology to be productive at work is her North Star.
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Leshea
Performance Marketing Lead
You can often find Leshea dwelling in the intersection of data and strategy. Much like her digital strategies, she’s on an always-on mission to grow and sharpen her skills as a B2B marketer.
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Jordan
Performance Marketing Specialist
Coming from a medical background, Jordan started his marketing journey as a performance marketer. During his journey, he has been enjoying the challenges, data analytics, and new ways to grow brands.
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Kam
Performance Marketing Associate
While Kam might come off as loud and animated (at times), he just enjoys being around people and his team. He is now fully focused on performance marketing and helping brands grow through data.
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Seneca
Creative Director
Seneca’s love for minimalist clean design, grayscale, and photography is the foundation for transforming and translating even the most simple or complex ideas into a work of digital art.
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Mark
Head of Copy
Mark likes to think he's clever with his words. He spent a decade in advertising agencies, writing copy and conceptualizing crazy ideas but found his home in the challenging world of B2B marketing.
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Yan Xin
Senior Creative Designer
Yan Xin is willing to undertake challenges and is always open to new design concepts and ideas. She always observes to learn, rather than limit herself, striving to achieve better results.
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Faris
Senior Copywriter
Faris loves combining alphabets to form words. Having worked in advertising agencies developing impactful B2C campaigns over the years, he now seeks to make an impact on the world of B2B marketing.
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Joon
Creative Designer
Joon studied design because of her passion for drawing in her youth. She has learned to keep an open mind for new ideas and possibilities, and is always willing to try new techniques.
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Jenn
Creative Designer
A singer that designs, a designer that sings. Jenn love to discover the world of art and music, she used to be a singer-songwriter and designer at the same time.
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Pidal
Junior Creative Designer
Pidal is a young gunner who is hungry for new knowledge in the creative industry. Always ready to learn something new everyday to improve his skills -especially in design.
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Allison
Web Experience Manager
Allison has an acute understanding of clients’ web needs and the ability to translate them into technical specifications. She has a keen eye for detail and enjoys crafting websites to perfection.
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Janvi
WordPress Developer
Having spent her past 7 years navigating the ins-and-outs of web development, Jan is a champion in creating top-in-class websites. She finds joy & fulfillment in overcoming new challenges.
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Shahrul
Webmaster
Shahrul is passionate in helping people keep their web running at the optimum level. A problem solver with a decade of experience from servers to technical support. He's truly the master of web.
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Haz
UX Researcher
Coming from a varied background, Haz brings an eye for empathy and detail in creating better user experiences.
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Jen
Senior Account Manager
Jen is always amazed by how technology works. She's also amazing with people. Coupled with her love to pursue new knowledge, she’s looking to sharpen her digital skills in Brighttail.
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Juwee
Account Manager
Combining her many years of experience in multiple customer facing positions and her passion for people, Juwee decided that Account Management is her new found career and passion.
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Ru
Senior Account Executive
Ru has over 3 years of industry experience, undertaking various roles but her favourite part of the job is the interactions with people. She doesn't just "manage" work - she manages relationships.
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Erni
Account Executive
Erni is an introvert who unexpectedly discovered her new passion for client servicing. She now enjoys meeting new people & constantly strives to challenge herself in the digital marketing world.
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Our values.
The key to
our success.
We are awesome human beings - there, we said it. Call it cliché, but we care and respect our people like you wouldn’t believe. It’s a support system that trickles down to ground level, creating a happy environment with happy people.
We’re an agile agency. That means we strive for continuous improvements while completing our goals, rather than focusing on absolute perfection. We’re a big believer in small victories that lead up to achieving bigger successes.
One word - teamwork. With so many talented minds grinding away on the daily, it’s only natural we’re going to make magic happen through results-driven (and sometimes award-winning) collaborations. Like they say, it makes the dream work.
We encourage everyone to make a difference at work and in life. Whether that’s offering words of affirmation on a job well done, or crushing performance KPIs for clients around the world, make an impact in everything you do.
Call it extra if you have to, but we’re addicted to finding new ways to innovate ideas, campaigns, our work tools and the latest technologies. This ensures that we’re always on top of our game to give our clients the growth they deserve.
We’re as transparent as it gets. As people, and in the business we do. We share information and knowledge freely, and value open, direct feedback. This creates a high-trust environment where everyone is empowered to do their best work.
People come first.
We are awesome human beings - there, we said it. Call it cliché, but we care and respect our people like you wouldn’t believe. It’s a support system that trickles down to ground level, creating a happy environment with happy people.
Progress over perfection.
We’re an agile agency. That means we strive for continuous improvements while completing our goals, rather than focusing on absolute perfection. We’re a big believer in small victories that lead up to achieving bigger successes.
Together, we can do it all.
One word - teamwork. With so many talented minds grinding away on the daily, it’s only natural we’re going to make magic happen through results-driven (and sometimes award-winning) collaborations. Like they say, it makes the dream work.
Make an impact, big and small.
We encourage everyone to make a difference at work and in life. Whether that’s offering words of affirmation on a job well done, or crushing performance KPIs for clients around the world, make an impact in everything you do.
‘Ordinary’ is not in our dictionary.
Call it extra if you have to, but we’re addicted to finding new ways to innovate ideas, campaigns, our work tools and the latest technologies. This ensures that we’re always on top of our game to give our clients the growth they deserve.
No hidden agendas.
We’re as transparent as it gets. As people, and in the business we do. We share information and knowledge freely, and value open, direct feedback. This creates a high-trust environment where everyone is empowered to do their best work.
Being the best means having the privilege to work with the best.
The good news? We’ve got some open positions you might be interested in. Find out what it’s like to work at Brighttail and learn about open opportunities.
Our
technology
partnerships.
Brighttail in the news.
Want to get
in touch with
the team?
Let us know how we can help your business grow.