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In a world where most B2B brands look and sound the same, differentiating yours could be the catalyst your business needs to ignite awareness, affinity, and profitability.
Where do you fit in? How do you stand out? A strong brand positioning can be a game-changer. It helps you win admiration, trust, and– most importantly–business. In some cases, it’s about reinventing your business’s messaging and identity system as a whole. In others, it’s giving your product the right angle to excel in the market.
Whatever your brand needs, we’ll help you find your sweet spot. We specialize in developing the branding strategies, messaging, and identity systems to position your business to win in competitive B2B markets.
Behind every great brand is a thorough brand audit. We start by taking a closer look at your business, customers, and industry to find the highest value opportunities for your brand.
What makes your brand different? How are you positioning yourself? We help you distill your goals, vision, and customer insights into a framework that clearly identifies what makes your brand special.
Has your business outgrown its overall identity? Our brand design team will work with you to create a corporate visual identity system that reflects your new brand strategy, connects with your audiences and evolves with your business.
Create lasting impressions. Target your audiences with interactive, digital ideas that will keep them engaged. Get on-ground and execute campaigns that will spread awareness for your brand and products.
Working with Brighttail has been a game changer. They have helped us transform our marketing organization into a data-driven, digitally-savvy demand generation engine. They are quick, responsive, and eminently congenial, always willing to go the extra mile to ensure their customer’s success. Their work on our company rebrand was phenomenal, and we’ve received tons of positive feedback on our new identity from customers, employees and media. I cannot overstate their value as a business partner.
Brighttail has been our growth partner for 3+ years now. Their approach to Marketing as a Service has been refreshing, giving us access to a broad range of expertise which we could not have had at this stage in our growth. During our partnership, they’ve refreshed our brand and website; deployed new marketing technology and integrated it with our CRM; launched lead-gen campaigns; grown our social media channels; and increased ROI not just in terms of MQLs and SQLs, but in delivered revenue.
We engaged Brighttail to help us develop fresh positioning and a stronger vision. In a market where companies tend to use the same messaging, Brighttail quickly dove in, understood what we do, the types of customers we have, and helped us develop a unique thought leadership platform. Brighttail is strategic, easy to work with, and a group I will repeatedly recommend.
Brighttail isn’t just a vendor—they’re a true partner. They took the time to really understand our business and how it’s evolving, and then helped us develop a new brand strategy and website that will provide a foundation for our growth for many years to come.
It’s been a pleasure to work with Brighttail; everything has gone very smoothly. At the beginning we paid close attention to the quality of the deliverables and we’ve been consistently impressed.
We’d love to take your brand to the next level.
Learn how to win out-of-market buyers with our new book—Buystander Personas. Learn how to win out-of-market buyers with our new book—Buystander Personas.