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In-Depth Guide: Build a killer Go-to-Market plan for your Marketplace App. Start Learning
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Discover how we can help you achieve your goals and unleash your full potential.
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The good news? Fixing it is fast and cheaper than leaving it alone.
Outdated messaging and inefficient funnels have silently been racking up costs this whole time, and they can kill your app’s growth faster than AI or platform changes could.
Feature-first messaging, misaligned channel strategies, campaigns chasing clicks over intent. Left unchecked, these cracks quietly erode performance.
Funnel debt doesn’t shout — it creeps. Engagement slides. CAC climbs. Strategic clarity disappears. And before you realize it, momentum is gone and you’re playing catch-up.
Reposition with the clarity and sharp external thinking you need to not just survive in a crowded and consolidating marketplace, but thrive in it.
Uncover where your funnel is leaking across SEO, ads, listings, and messaging, along with the strategic decisions they are silently delaying.
Equip your teams with the insight to act decisively and make decisions about spend, messaging, and resourcing that aren’t just safer, but smarter.
Get a focused, prioritized roadmap that your team (or ours) can act on and your C-suite can immediately back.
While others freeze and fade, let’s reposition, re-engage, and pull ahead, whether you’re a lean founder or a seasoned PMM, leading a team of 50 or even just 5.
$8,485
Optimize your current digital assets for immediate gains in visibility, engagement, and conversions across all channels.
$14,975
Drive strategic growth and market leadership with a clear blueprint to redefine your presence and execute long-term impact.
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2 slots
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This isn’t any run-of-the-mill analytics deck. We’re equipping you with decision-making tools, built for execution and informed by nearly a decade of experience.
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295% Increase in traffic
60% Increase in revenue
360% Increase in awareness
Brighttail’s work on our go-to-market strategy exceeded all of our expectations. One always has high hopes going into a partnership–it is rare when they are not only met but completely blown away. Brighttail has done that! I couldn’t be more excited for the future of our partnership and what we can accomplish.
Over the last five years, our relationship with Brighttail has grown from a single person supporting us part-time to a team of ten people driving a huge part of our B2B software marketing activities. In retrospect, the decision to work with the Brighttail team proved to be the single best step to growing our international App sales ever. We would recommend Brighttail to every Software & Technical product company.
It’s been a pleasure to work with Brighttail; everything has gone very smoothly. At the beginning we paid close attention to the quality of the deliverables and we’ve been consistently impressed.
Brighttail isn’t just a vendor—they’re a true partner. They took the time to really understand our business and how it’s evolving, and then helped us develop a new brand strategy and website that will provide a foundation for our growth for many years to come.
You can, but limiting the view may cause us to miss root causes or misinterpret what’s driving results. That said, we’re flexible and can tailor the audit to your immediate priorities.
We certainly can. While this audit is standalone and does not include implementation, many clients continue with us for execution to maintain momentum and reduce onboarding time.
Very little. Both packages are designed to be low-lift.
Standard package: You’ll only need to join a short kickoff call, provide access to key platforms, and attend one 60–90 min presentation at the end to walk through our findings.
Premium package: In addition to the above, your team will join three additional 60–90 min sessions: two GTM messaging workshops and a final strategy walkthrough session.
These aren’t just isolated diagnostics. We bring nearly a decade of ecosystem-specific experience to help you make strategic decisions, not just channel tweaks. You’ll get a decision-ready roadmap aligned to trials, installs, and longer-term GTM goals.
Digital Toucan
The Digital Toucan team needed an agency with Atlassian expertise that could carry out everything from web design to content marketing to advertising. After a discovery call with Brighttail, they knew they’d found the right solution. We began with a full-funnel evaluation to discover the best way to meet Digital Toucan’s needs. The first step was a rebranding and website redesign to provide a solid foundation for growth. To stand out from other apps, recognizable brand messaging is key. And while sales are made through the Marketplace, a solid website helps potential customers get there. Then, we recognized the opportunity to further optimize the Marketplace listing to increase conversions from visitors who were coming in through the new traffic we were driving from the website. The new listing and explainer video were designed to give a straightforward introduction to the app’s features, instantly capturing the attention of those browsing. After…
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Communardo Products GmbH
After speaking to prospective customers, we recognized that one of the biggest challenges users face is wrapping their heads around how large and diverse the Atlassian ecosystem is. There was an obvious need for a company that could help them navigate the galaxy of possibilities. Thus, was born “The Hitchhiker’s Guide to the Atlassian Guide.” This book brings together case studies from vendors across the Atlassian ecosystem, giving prospects a detailed look at how real-world businesses have extended innovation and collaboration in their organizations. Social media posts, email, and blog posts, by both Communardo and its partners, all drove prospects to a dedicated landing page where they could register to download this valuable information asset. We then followed up with a robust nurturing campaign that encouraged prospects to sign up for a free trial of featured products. This campaign is a prime example of the value of B2B thought leadership. …
Marvelution
When we began working with Marvelution, we quickly identified a major opportunity: their competitors were not utilizing paid advertising, and there was a wealth of untapped keywords just waiting to be leveraged. This gap presented us with the perfect entry point for launching Google Ad campaigns to capture existing demand and drive significant website traffic. Our strategy for Marvelution was multifaceted, utilizing several key channels to maximize impact: We started with Google Search to target individuals actively seeking solutions through specific keywords. This approach was essential for reaching users with a clear intent to find products like Marvelution’s, driving high-quality traffic directly to their Marketplace listings. Next, we implemented Google Display to retarget past website or Marketplace visitors who had shown interest in Marvelution. By staying visible to these potential customers, we aimed to re-engage them and encourage conversions. Finally, we turned to Google Video to build a top-of-the-funnel audience…
Ricksoft
After completing a full-funnel audit of Ricksoft and its competitors, we identified the company’s biggest challenge: Its top competitor had doubled down on digital marketing, enabling it to leapfrog Ricksoft in search engine rankings. Over time, this had resulted in a massive decline in Ricksoft’s traffic and evaluations. In order to compete, Ricksoft needed to take its marketing outside of the Atlassian Marketplace and build a comprehensive digital market program. The first step was to regain rank for Ricksoft’s most valuable keywords. Our SEO audit revealed that we faced tough competition. So, we anchored our SEO strategy around pillar pages (also known as topic clusters). These gave us a leg up on the competition, which relied solely on short-form blog posts. After resolving the decline in traffic, we turned our attention to building a predictable and sustainable digital marketing funnel, customized to the unique buying journey of Atlassian customers. Understanding…
Learn how to win out-of-market buyers with our new book—Buystander Personas.
Learn how to win out-of-market buyers with our new book—Buystander Personas.