If you’re a CMO or Head of Growth, you are probably familiar with how your buyers’ behaviors are changing and the impact of their experience with your brand throughout their buying journey. Brands with a stronger voice, domain authority, and value delivery can engage prospects more effectively than their competitors who are still relying on one-size-fits-all messaging or hard-sell tactics.
This is why brands are vying to be thought leaders. While countless have failed due to their output of tired, unoriginal ideas, you shouldn’t be daunted. Good thought leadership content – content that provides truly unique insights based on original research that seeks to educate and not sell – remains in great demand.
As a CMO or growth director, it’s essential to understand this shift in customer expectations and adapt your strategy accordingly.
Why Does Thought Leadership Matter?
Thought leadership can specifically fuel your marketing growth. Here are what Decision-Makers and C-Suite Executives have to say about it.
How Thought Leadership Helps Decision Makers
With all the information out there, it can be overwhelming for decision-makers like CMOs and growth directors to determine what’s useful before making a purchase. So here’s how thought leadership facilitates decision-making.
Impact of Thought Leadership
What are some of the key impacts of thought leadership? Below are some key reportings that can help you evaluate the need to leverage this mechanic into your next strategy.
State of Thought Leadership
What’s the current state of thought leadership? Key insights from the infographic below can help us address that question.
Challenges of Thought Leadership
What are some of the most challenging aspects of marketing using thought leadership? Based on Edelman’s B2B Thought Leadership Impact Study, marketers struggle with securing engagement the most.
Future of Thought Leadership
What’s the direction that thought leadership is growing towards? Below are some key takeaways pulled from industry-leading B2B reports.
Thought leadership is here to stay as a crucial pillar of any B2B marketing strategy. As mentioned, you can increase awareness, attract and retain customers, differentiate yourself from competitors, and generate leads and sales through high-quality, well-researched thought leadership content.
If you haven’t already, now is the time to unleash the power of thought leadership and supercharge your existing B2B marketing strategy.
Check out some examples of thought leadership campaigns leading brands have launched, including one we did for our client here.
*This blog was originally written by David Ho