Is Branding a Must-Have or a Marketing Distraction?

In crowded app marketplaces, branding can either elevate your product — or pull focus from what drives growth. This carousel explores the debate between Joe Ford and Chris Cooke on whether branding fuels trust and long-term value, or whether it’s a costly distraction from product-led growth, activation, and retention.

Their verdict? Balance is key. Discover why both branding and performance need to work together for sustainable app marketing success here.