For your SEO team to succeed in 2023, they’ll need access to the latest, most comprehensive, and user-friendly SEO reporting tools available. While Google Analytics, SEMrush, and Google Search Console are not new tools by any means, the way they are used for SEO reporting has come a very long way since their initial launch. Not to mention, as these tools grow, they keep providing even further capabilities for your SEO success.
When it comes to maximizing the efforts of your SEO team, having the right tools, metrics, and expertise in place will make a substantial difference. To assist you with finding the key metrics your team needs to drive results in 2023, we will provide a comprehensive look at the following tools: Google Analytics, SEMrush, and Google Search Console.
Google Analytics is the industry standard for search engine optimization reporting. It provides a comprehensive suite of metrics that helps you track the performance of your website, such as visitors, pageviews, bounce rate, average time on site, and more.
You can also see which pages are the most popular in organic search, measure keyword search traffic, compare traffic sources, and track conversions. The reports are extremely customizable, allowing you to dig into a meaningful set of metrics and data to deliver actionable results that are tailored to your specific business objectives. Plus, periodic reporting provides your team with daily or weekly performance updates.
SEMrush is the leading suite of SEO tools designed to help organizations get the most out of their SEO efforts. It provides everything from backlinks analysis and keyword research to competitor benchmarking and SEO auditing. In 2023, these tools will become even more essential.
One of the key features you will have access to is the Position Tracking tool, which allows you to easily track the rankings of your website across multiple search engine results pages. The tool also provides historical data showing how your website is faring over time. You can then use this data to tailor your SEO strategies for maximum impact.
The SEO Report Card tool also provides a quick overview of how well your SEO efforts are performing, highlighting areas of improvement so that your team knows where to focus its work. The intuitive user interface and extensive library of other tools and tips provided by SEMrush should make it a staple for any SEO team in 2023.
Google Search Console
The final tool is Google Search Console, a free tool that offers powerful insights into how well your website is performing for search results. It shows which keywords are driving the most search traffic to your website, as well as any issues with indexing, crawling, or sitemaps. Google Search Console also provides detailed reports on the performance of your website content and allows you to submit sitemaps and request re-indexing from search engines. Together with SEMrush and Google Analytics, it can help you optimize your SEO workflow and complete your SEO-related tasks on time.
Take Your SEO Game to the Next Level
For businesses that need to stay on top of their SEO performance in 2023, these three tools should be the first ones to consider. They provide a comprehensive understanding of your website’s SEO performance and help you identify areas for optimization and growth.
However, you would still need to make sure you have the right expertise to turn the metrics from these tools into actionable insights. So, to learn more about first-hand experiences with SEO analytics reporting, use cases, and future trends, be sure to hit up the podcast episode below featuring our resident SEO lead, Sam!