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Pledge 1%: How to Give Back to the Community as a Business

In episode 6 of the Brighttail Podcast, we brought together some of our team members at Brighttail to delve into how we give back to the community as a business. Our focus was on exploring: 

  • what Pledge 1% means to Brighttail 
  • why giving back to the community is important 
  • how others can get involved

What is Pledge 1%?

Pledge 1 percent is a global pro bono initiative that encourages companies to allocate 1% of their resources to charitable causes. This commitment encompasses not only 1% of a company’s profits, but also the contribution of employees’ time. The activities involved can span a wide range, from volunteering at local orphanages to promoting non-profit organizations through social media.

At its core, Pledge 1% signifies the chance to intertwine a company’s success with the betterment of the communities in which they operate. 

What Has Brighttail Done So Far under Pledge 1%?

Brighttail has wholeheartedly embraced Pledge 1% and undertaken numerous initiatives to fulfill its commitment. 

One notable example is our collaboration with HappyWords, a startup that offers educational programs centered around social and emotional learning for Malaysian youths. Through Pledge 1%, Brighttail provided valuable expertise to HappyWords, identifying areas for improvement in their marketing efforts and offering recommendations to enhance their operations and propel them to the next level.

How Has Brighttail Encouraged Participation?

Brighttail values the significance of corporate social responsibility (CSR) to such an extent that employees are actively encouraged and provided with dedicated time off each year to volunteer for a charitable cause of their choice.

Why Is It Important to Give Back?

At Brighttail, we firmly believe that businesses, as integral parts of the community, have a responsibility to give back to the communities they operate in. It is a mutually beneficial relationship where both the local communities and the business itself reap the rewards.

By addressing core societal issues, businesses contribute to the betterment of local communities. This, in turn, strengthens the bonds between the business and the community, leading to an enhanced company reputation. However, it’s crucial to acknowledge that CSR is not a one-time action; it requires a long-term commitment.

How Can Others Get Involved?

The strength of Pledge 1% lies in its accessibility. Anyone, regardless of their location, can participate at any time simply by visiting the Pledge 1% website. There, they can learn more about the initiative and get started on their corporate social responsibility journey. The website offers a wide range of guidelines and resources to assist businesses in their commitment to CSR.

Making an Impact with Brighttail

At Brighttail, we’re all about making a positive community impact. However, our active participation in Pledge 1% isn’t all we do. 

To find out more about our work, successes, expertise, and stories, be sure to check out our website! But in the meantime, feel free to listen to our podcast.

The Author

Ryan Tan Jit Ming

Ryan is a writer who’s dabbled in a little bit of everything. He enjoys learning about new topics and sharing his knowledge with others, something he strives to achieve in his writing.

Ryan Tan Jit Ming